中新网兰州8月4日电 (李文 虎艳姿)当全国多地气温接连突破38℃,“高温烧烤模式”席卷大江南北,避暑已成为暑期出行的刚性需求。近日,甘肃临夏州和政县官方明确将“和政23℃”作为城市IP。和政羊智慧文旅发展有限公司董事长钮鹏是上述城市IP的参与者和推动者。在他看来,一个寻常的气象数字,就此跳出单纯的气候描述范畴,成为撬动避暑经济的核心支点,更折射出当地文旅从“资源输出”向“价值传递”的思路转变。...
Source Link中新网兰州8月4日电 (李文 虎艳姿)当全国多地气温接连突破38℃,“高温烧烤模式”席卷大江南北,避暑已成为暑期出行的刚性需求。近日,甘肃临夏州和政县官方明确将“和政23℃”作为城市IP。和政羊智慧文旅发展有限公司董事长钮鹏是上述城市IP的参与者和推动者。在他看来,一个寻常的气象数字,就此跳出单纯的气候描述范畴,成为撬动避暑经济的核心支点,更折射出当地文旅从“资源输出”向“价值传递”的思路转变。...
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