0.02克动漫金卡溢价近900%,黄金品牌靠IP联名抵御金价震荡

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IP联名正成为黄金珠宝品牌破局的关键一招。近日,老凤祥在ChinaJoy参展期间宣布与《仙剑奇侠传》开启战略合作;与此同时,周生生与《哈利·波特》的联名款上新;潮宏基与“线条小狗”联名的金币礼盒开启城市限定首发……联名带来的真金白银,是品牌不愿放手的“肥肉”,周大福与故宫联名款销售额突破40亿元;潮宏基卡通IP系列2025财年贡献7.66亿元营收,占比升至8.3%。  联名更是为黄金珠宝品牌提供了...

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