靠帮宝适和SK-II在华止跌 宝洁CEO:在低速市场不能“搭车”,要自己把握方向盘

每日经济新闻
Aug 04

当地时间7月29日,全球最大日化公司宝洁发布2026财年(截至2026年6月末的一年)业绩。2026财年,宝洁净销售额为870亿美元,较上年增长3%。具体到中国市场,宝洁大中华区有机销售额同比增长4%。  这份成绩单,宣告宝洁在华时隔4年重回增长轨道。《每日经济新闻》记者注意到,宝洁旗下曾饱受日系品牌负面舆情影响的SK-II,如今通过品牌焕新和高端升级,恢复业绩增长;纸尿裤品牌帮宝适通过产品创新,...

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