7月29日,保时捷发布上半年财报。财报显示,保时捷营业利润同比增长33.9%至13.48亿欧元,全球交付量却下滑16.5%至12.23万辆。从数据看来,这正符合保时捷所践行的“质大于量”战略。 但中国市场显然不在这个战略成果的受益范围内。上半年,保时捷在中国交付仅1.45万辆,同比暴跌31.93%,全球总量贡献占比从15%降至12%,降幅居全球主要市场之首。 针对保时捷在华经销商渠道收缩、...
Source Link7月29日,保时捷发布上半年财报。财报显示,保时捷营业利润同比增长33.9%至13.48亿欧元,全球交付量却下滑16.5%至12.23万辆。从数据看来,这正符合保时捷所践行的“质大于量”战略。 但中国市场显然不在这个战略成果的受益范围内。上半年,保时捷在中国交付仅1.45万辆,同比暴跌31.93%,全球总量贡献占比从15%降至12%,降幅居全球主要市场之首。 针对保时捷在华经销商渠道收缩、...
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