近日，在每日经济新闻举办的“AI保险营销：合规边界与机构化转型”闭门研讨会上，中国太保寿险北京分公司市场企划部室经理施艳表示，精准营销的核心在于捕捉客户关切、消费偏好及生活场景，并据此匹配适配产品与宣传内容，“千人千面”因此具备显著的正向营销价值。然而，她同时指出，这一模式在落地过程中必须兼顾合规视角，避免算法推荐带来的认知局限。 施艳进一步分析称，若算法长期向用户推送同质化内容，极易形成“信息...
Source Link近日，在每日经济新闻举办的“AI保险营销：合规边界与机构化转型”闭门研讨会上，中国太保寿险北京分公司市场企划部室经理施艳表示，精准营销的核心在于捕捉客户关切、消费偏好及生活场景，并据此匹配适配产品与宣传内容，“千人千面”因此具备显著的正向营销价值。然而，她同时指出，这一模式在落地过程中必须兼顾合规视角，避免算法推荐带来的认知局限。 施艳进一步分析称，若算法长期向用户推送同质化内容，极易形成“信息...
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