8月8日，日前，“秋天第一杯奶茶”消费热潮带动霸王茶姬线上外卖与小程序堂食订单双双冲高，全国销量较前日激增超200%。东莞、深圳、南宁、沈阳、拉萨等城市门店单日业绩纷纷刷新纪录，部分门店杯量更是突破5000杯。

　　面对集中爆单，全国各地门店提前部署、高效应对。以济南恒隆广场店为例，门店提前将茶叶原料及打包包材备货量增加80%，并临时增派3名员工优化出餐流程，全力保障高峰时段的出品效率与品质。在上海合新里店，店员为现场等单的外卖骑手准备了冰镇柠檬水，并对订单进行分类整理，方便骑手快速取餐。

　　“秋一杯”热销的背后，也离不开品牌近期的频频发力。8月5日，霸王茶姬开启第三年“宠物季”，上线油画风萌宠包装，部分门店为爱宠提供限量“无糖奶油”，让爱宠人士和宠物共度温馨的茶饮时光。

　　此前品牌与国民级游戏IP《王者荣耀》及《王者荣耀世界》联动推出新品的“青沫观音”及限定周边，也一度霸榜社交话题。

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.