来源:财闻
8月6日晚间,粉笔公考教育发布《致粉笔学员的一封信》,就近期产品调整引发的风波作出回应。值得注意的是,这封信中出现了大量直白甚至自黑的表述,诸如“不是因为我们良心发现”“想蹭一点热度”等表述迅速引发网友热议。
降价不是“不是良心发现”
针对980系统班从1280元降至980元,粉笔在信中直言:“为什么要降呢?不是因为我们良心发现,而是因为这个产品在友商的竞争挤压下越来越不好卖了,迫不得已。”
承认“东施效颦”“想蹭一点热度”
粉笔在信中承认,去年推出的“7+1”““粉刷刷”“大笔筒”等产品是在模仿同行:“在名字上模仿人家的,一是想蹭一点热度,另一个是粉笔把这些课免费送给系统班、刷题班的朋友,想让同行的课显得不值钱。”但结果“弄巧成拙”,“反而衬托了人家的大气”,自己销量不升反降。粉笔反思道:“做人做生意,发心还是要正,不能老想到竞争,还是要多创造。”
讲义不包邮是“算成本舍不得寄”
关于此前引发学员不满的讲义邮寄问题,信中解释:“我们也想寄,只是内部算了一下成本,全家桶讲义印制成本要一百多,加上快递费预计在一百大几十,之前买的人有点多,又舍不得。”粉笔在信中表示,只收一个印制费和快递成本价本以为会得到表扬,没想到又是骂声一片。
信中,粉笔也对产品降价、讲义邮寄、AI课程权益及老学员补偿等问题公布了具体调整方案。
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