【TrendForce集邦咨询:预计iPhone 18 Pro成本上涨近40% 苹果(AAPL.US)或主动收窄毛利以稳定出货】智通财经APP获悉,根据TrendForce集邦咨询最新手机产业研究,由于以存储器为首的零部件价格上涨,推升苹果(AAPL.US)将发布的iPhone
18系列整机成本。以该系列的256GB版本BOM(物料清单)成本为例,预估年增幅度达38%左右,整机售价势必提高。为避免影响消费者购买意愿,Apple可能借由降低毛利的方式控制售价涨幅,以换取市占扩张。
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.