商业秘密|世界杯后足球消费边界拓宽,阿迪耐克们如何抓住这波生意?

第一财经
Aug 09

7月末的一个周末,里斯本跨城去看了一场足球比赛。  倒不是什么重要的顶级大赛。能让他愿意顶着高温从上海奔赴苏州是因为球场上会见到今年世界杯冠军西班牙球队的球员佩德里真人。  “世界杯淘汰赛阶段看到阿迪达斯在小红书上公布的(消息)。去年请的是亚马尔(西班牙队的另一个球星)。”作为西班牙队的铁杆球迷,里斯本对于来华球星的行程记得清楚。  开赛前一日里斯本才拿到战衣的快递,然后他就套着新出炉的印有双冠军...

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