【招商证券国际：将东方甄选(01797.HK)评级由“持有”上调至“买入” 目标价27港元】智通财经APP获悉，招商证券国际发布研报称，将东方甄选(01797.HK)的投资评级，由“持有”调高至“买入”，维持目标价为27港元。该行认为，东方甄选正稳步转型为以自有品牌和全通路(Omnichannel)零售为核心的平台，并成功摆脱对顶级直播主播的依赖。市场目前仍沿用先前的估值框架，尚未充份反映其自有产品的品牌价值或线下零售扩张的潜在价值。
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