老铺黄金(06181)反复走高涨8.98% 机构指其品牌溢价及渠道掌控能力强

金吾财讯
Aug 10

金吾财讯 | 老铺黄金(06181)盘中反复走高,截至发稿,最新报383.60港元,涨幅8.98%,成交额7.72亿港元。消息面上,申万宏源研究认为,短期来看,黄金波动对成本端影响边际减弱,老铺黄金推展产品与品类延伸,市场反馈良好;长期来看,公司高端黄金奢侈品定位清晰,积蓄品牌势能,并且不断拓宽海外市场。但考虑到二季度动销下降明显,该机构下调公司26-28年经调整净利润预测分别为64.99/74.52/84.58亿元(前值为84.97/100.31/113.84亿元)。基于公司商业模式和品牌价值具有独特性和稀缺性,参考可比黄金珠宝零售商的PE水平,该机构仍给予老铺黄金2027年12倍调整后PE,目标价584.31港元,维持“买入”评级。财通证券表示,近期老铺在渠道上动作频频,展示出其极强的品牌溢价能力和奢侈品化的渠道掌控力,体现出独特的品牌实力。公司将“经典文化、非遗工艺、极致审美和黄金资产价值”四位一体组合,重新定义奢侈品标准。该机构预计公司2026-2028年归母净利润至61.80/70.60/87.12亿元。对应PE分别为7.99/6.99/5.67倍,维持“买入”评级。

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