iPhone 18系列至少要涨价2000元?苹果通过增订OLED屏幕压低成本

格隆汇
Aug 12
据快科技,目前行业供应链已经传出明确动向,随着全球存储芯片价格持续暴涨,苹果确定要对即将发布的iPhone 18系列进行终端售价上调。从目前供应链流出的定价信息来看,iPhone 18系列的起售价至少要比上代产品高出2000元,涨价幅度创下近年iPhone系列新高,而成本端的暴涨也逼得苹果不得不通过各种调整供应链策略的手段,来平衡整机利润空间,避免盈利能力出现明显下滑。 韩国科技媒体消息称,受内存、闪存等核心存储零部件价格接连攀升的直接影响,苹果正在快速调整沿用多年的供应链采购规则,全力对冲扑面而来的成本压力。在刚刚过去的2026年第二季度,苹果直接把iPhone OLED显示面板的平均库存保有周期,从此前常规的四周拉长到了六周,核心目的就是通过扩大整体采购规模、拉长备货周期,压低单块屏幕的采购成本,把全系列机型的生产总成本稳定在可控区间内。苹果这一系列反常的提前锁价、加大备货量的操作,本质上就是想借超大批量订单带来的规模效应压低所有核心零部件的采购单价,尽可能对冲存储涨价带来的成本上浮压力,平抑涨价给终端售价和产品利润带去的双重负面影响。

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