调查:全球科技巨头AI加速抢占韩国搜索市场,NAVER等本土服务面临显著差距

智通财经
Aug 12
【调查:全球科技巨头AI加速抢占韩国搜索市场,NAVER等本土服务面临显著差距】韩国科学技术信息通信部8月12日表示,今年6月发布的“2025年附加通信业务实态调查”显示,生成式AI用户中有60%回答,过半以上的搜索已通过AI进行。韩国信息通信政策研究院的分析显示,以2025年为准,生成式AI的主要使用目的中“搜索日常信息”位居首位,占比达42.5%。据韩国科技信息通信部调查,ChatGPT和Gemini在AI服务体验率方面,分别以41.8%和9.8%的占比位居前二。加上微软的AI服务Copilot,来自海外的三处AI服务体验率合计高达53.8%。而本土服务NAVER的CLOVA X仅为2%。

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