超3000亿规模的原叶茶市场,正在经历一场变革。 中国茶叶流通协会数据显示,2025年我国茶叶产量达到392万吨,继续位居全球第一;茶产业全产业链规模已经超过1万亿元。但拆分来看,新式茶饮不到10年时间达到了3500亿元,而传统原叶茶历经多年积累,市场规模约3500亿元。 市场高度分散、品牌力薄弱、标准体系滞后,这些曾是中国茶行业长期存在的问题。有数据显示,中国茶叶市场行业CR5(前五大品牌...
Source Link超3000亿规模的原叶茶市场,正在经历一场变革。 中国茶叶流通协会数据显示,2025年我国茶叶产量达到392万吨,继续位居全球第一;茶产业全产业链规模已经超过1万亿元。但拆分来看,新式茶饮不到10年时间达到了3500亿元,而传统原叶茶历经多年积累,市场规模约3500亿元。 市场高度分散、品牌力薄弱、标准体系滞后,这些曾是中国茶行业长期存在的问题。有数据显示,中国茶叶市场行业CR5(前五大品牌...
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