金吾财讯 | 港股化妆品板块表现活跃，截至发稿，上美股份（02145）涨7.94%，毛戈平（01318）涨4.25%，巨子生物（02367）涨3.38%。消息面上，开源证券新近研报指，2026上半年，化妆品线上渠道延续分化格局，抖音贡献核心增量，淘天价值属性加速回归。抖音化妆品GMV达1503.4亿元，同比增长14.5%，其中护肤品类增速放缓至9.9%，彩妆香水品类增长较快，同比增长39.2%；国货品牌仍保持64.1%的份额优势，但外资品牌已逐步适应内容电商逻辑，份额同比提升2个百分点至37.9%，渗透持续加速。淘天渠道化妆品GMV约957亿元，同比略承压，但国货份额逆势提升至37.7%，品牌表现明显分化，雅诗兰黛、香奈儿等外资排名上升，高端化与功效化趋势延续;皮肤抗老化与舒缓修护构成功效心智“双核”。整体看，线上渠道转向双核价值博弈，具备全渠道运营能力、功效背书及品牌心智沉淀的美妆品牌更易在格局分化中突围。该机构表示，看好“高效+情绪消费”下的高景气赛道优质公司。
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