金吾财讯 | Duolingo（DUOL）对外公布完成对Animade的收购，这家被收购的机构总部设立于伦敦，是一家专注动画与动态设计的工作室，在产品叙事打造、品牌塑造、交互体验以及角色动画创作领域拥有成熟的业务积累。本次交易相关的具体财务条款并未对外披露。通过本次收购，Duolingo进一步扩充自身内部设计工作室团队，补强动态设计相关能力，该类能力对于打造具备吸引力的产品体验、加快产品迭代创新具备较高战略价值。产品设计主管MigReyes对外表示，优质产品的评判标准不只局限于功能层面，用户使用过程中的情绪感受同样占据重要地位。这笔收购同时拓展Duolingo在英国当地的创意业务布局，体现企业面向全球吸纳优质创意人才的投入方向。Duolingo产品依靠趣味化、游戏化交互模式获得大量用户，收购动画设计工作室，有望强化其标志性的角色、动画叙事体系，进一步巩固产品差异化竞争优势。
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