记者观察|车企设立 GTM 部门背后:重构“从定义到销售”路径

中国经营报
Aug 15

近期,奔驰中国设立 GTM(GotoMarket,市场进入策略)部门的话题引发行业关注。对此,《中国经营报》从一位接近奔驰的人士处了解到,确有这一新部门成立。  浅觉深知咨询公司创始人、中经传媒智库专家陆盛赟对记者表示:“我们在传统汽车企业的组织结构里,第一次看到一个正式命名为‘GTM’的部门,这背后,不只是一个新词被搬进了汽车行业,而是一个豪华品牌正在用中国市场来重构自己‘从定义到销售’的整条...

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