独家 | 五粮液向经销商发禁令:第八代五粮液不得低于800元抛售,低价出货将被处罚

酒业内参
Aug 13

  8月13日,继收紧渠道补贴后,五粮液再度加码市场管控。《酒业内参》从经销商等多方独家获悉,五粮液近期向经销商通知,不得以低于800元/瓶的价格低价抛售第八代五粮液。同时,酒厂也将加强对低价出货和窜货经销商的处罚,进一步稳固区域秩序。截至发稿前,五粮液暂无回应。

  此前,《酒业内参》曾报道,7月底,五粮液收紧了对渠道经销商的多项补贴投入,经销商的第八代五粮液整体成本对比收紧前成本提高了约50元/瓶。

  批发价格方面,彼时,第八代五粮液单箱批价大约浮动在4485元-4500元,单瓶批价约748元-750元/瓶。

  或基于新政影响,截止目前,第八代五粮液单箱批价已升至约4600元-4650元,单瓶批价约767元-775元/瓶。

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