苹果在意大利撤下“幼儿手持iPhone”争议宣传海报

IT之家
Aug 15

IT之家 8 月 15 日消息,科技媒体 AppleInsider 昨日(8 月 14 日)发布博文,报道称因被指控倡导“电子保姆”行为给幼儿使用 iPhone,苹果公司在意大利米兰撤下了争议广告。

IT之家此前报道,该广告牌画面显示 1 名幼儿手持 iPhone,并配有标语“Tutto ok, è iPhone”(都没事,是 iPhone)。

该广告属于苹果长期运行的“Relax, it's iPhone”(放心,是 iPhone)营销活动,主要展示设备在意外情况下的耐用性。同批广告还展示了 iPhone 在暴雨中使用、被猫推下桌子以及被狗叼在嘴里等 3 个场景。

苹果在米兰投放该广告后遭到一位家长投诉,随后意大利监管部门介入调查,根据 la Repubblica 媒体报道,苹果在米兰已撤下该争议广告,改而宣传 Find My 功能。

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