奈飞(NFLX)收缩自研游戏 转向轻量化游戏赛道

金吾财讯
Aug 14

金吾财讯 | 奈飞(NFLX)宣布关闭洛杉矶的Night School Studio以及赫尔辛基的Moonloot Games两家游戏工作室,代表公司自研游戏开发业务的野心再度收缩,多年以来奈飞布局游戏板块的举措持续受到投资者的质疑。奈飞并未彻底退出游戏业务,业务模式出现明显转向,不再维持大规模内部游戏工作室矩阵,业务重心调整为更加适配流媒体平台属性的产品,重点发力派对游戏以及可在电视端直接游玩的游戏品类。奈飞方面对外表态称,公司将执行更加聚焦的业务策略,通过组织层面的业务调整匹配现阶段业务优先发展方向。NightSchoolStudio是奈飞在2021年完成收购的工作室,旗下Oxenfree系列作品收获行业口碑,团队曾推出电视端恐怖体验游戏Unhinged,也开发过和《黑镜》联动的手机游戏,新作推出之后便迎来工作室关停,反映奈飞会按照和新战略的匹配程度评估内部游戏团队。Moonloot Games 2022年成立,原本承担着奈飞搭建原生自研游戏能力的任务,此次一同被关停。市场将持续观察奈飞游戏业务转型之后,能否给流媒体主业带来实际用户增量。

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