中国区销量下滑,百威如何从夜场走回“家”

北京商报
Aug 13

北京一家社区超市的啤酒冰柜中,青岛、燕京、哈尔滨与百威、科罗娜并排陈列。其中,8元价位的燕京U8持续补货,喜力星银旁贴着促销标签,而一旁单价超10元的高端啤酒却鲜有顾客选购。终端市场的分化态势,完整反映在各家啤酒上市公司半年报数据中。据百威亚太披露的2026年上半年业绩,上半年百威亚太中国市场销量、收入双降,且二季度降幅进一步扩大。  数字下降的背后,是消费者啤酒消费渠道发生根本性转变。过往百威...

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