新浪科技讯 8月13日上午消息，面对全景相机赛道迎来更多玩家的竞争格局，影石Insta360创始人刘靖康此前在一场交流会上表示，消费电子产品的壁垒很难建立，因为差异太显性——相机好不好用、续航长短、画质好坏一目了然。
他指出，真正的壁垒是客户的消费习惯和品牌心智。但消费电子技术迭代太快，品牌想建立功能参数的稳定消费习惯很难。相比之下，更可行的策略是持续创造“门槛”——比别人更快洞察客户需求，更早部署所需技术，更先产品化。
他强调，持续创造门槛背后的组织力、文化、选人标准和体系本身就是一种壁垒。如果影石能持续创造新门槛，用户心中也会沉淀“持续创新品牌”的心智。从技术的层面，也可以在关键器件专利或渠道层面创造壁垒，但这并非公司特别追求的目标。“我们追求的是持续创新。”
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