蓝月亮(06993)半年报披露:亏损大幅收窄55.8% 渠道与营销改革验证战略成效

智通财经
Aug 20

智通财经APP获悉,伴随消费者需求的迭代,蓝月亮(06993)持续推进经营优化与体系变革。半年报数据显示,报告期内集团实现收益港币2,882.8百万元,亏损收窄至港币192.5百万元,同比大幅收窄55.8%。集团经营基本面明显改善,运营效率提升、渠道结构升级、知识营销效能释放,成为业绩改善的核心支撑,充分验证了战略调整的落地成效。

当前国内家清行业正向精细化运营、高质量发展转型。渠道端,蓝月亮稳固线上核心市场份额,稳步下沉线下渠道网络,完善全渠道协同体系。蓝月亮通过对渠道结构的持续优化,有效改善库存周转与渠道健康度,提升了对终端市场变化的响应能力。

营销层面,公司持续深化知识营销体系建设,沉淀国民品牌心智,实现营销资源高效配置与转化,推动营销体系提质增效。渠道与营销体系双向迭代升级,持续夯实企业中长期发展底座。

依托成熟的技术积淀、用户口碑及全域渠道优势,蓝月亮将持续完善全场景家庭清洁解决方案布局,提升全渠道渗透水平,推进数字化建设,打通产品研发、渠道运营、品牌传播各环节,将阶段性经营改善转化为可持续的长期增长动能。

蓝月亮表示,将持续聚焦消费者核心需求,坚守创新、绿色、可持续发展理念,优化经营布局,迭代推出适配市场、贴合环保趋势的优质洗护产品,普及绿色洗护科技,稳步推动企业高质量长效发展。

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