“中国版乐高”布鲁可9.9元产品占比提升,毛利率下滑

南方都市报
Aug 18

“中国版乐高”布鲁可发布2026年上半年业绩。公司营收、净利双增的同时,毛利率下滑。近日,拼搭玩具商布鲁可2026年中期业绩显示,上半年实现收入17.76亿元,同比增长32.7%;期内利润3.87亿元,同比增长30.5%;经调整净利润4.01亿元,同比增长25.1%。  布鲁可此前推出了用于拉新的9.9元价格带产品,今年上半年销量7750万件,收入达3.47亿元,占总收入的19.5%。而去年同期,...

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