阿姨,你咋这样?日前,电视剧《我的前半生》在社交媒体翻红,随后茶饮品牌沪上阿姨上线了“Zhen珠奶茶”“爆打0檬茶”等饮品,多个产品名与该电视剧的剧情和台词高度关联。不少网友猜测双方已经联名,但品牌客服称未查询到相关活动;剧方工作人员也明确表示没有联名,仅是商家自身的营销行为。舆情发酵后,沪上阿姨已将相关产品下架。 有律师认为,此举大概率不构成著作权或商标侵权,主要风险可能在不正当竞争层面。...
Source Link阿姨,你咋这样?日前,电视剧《我的前半生》在社交媒体翻红,随后茶饮品牌沪上阿姨上线了“Zhen珠奶茶”“爆打0檬茶”等饮品,多个产品名与该电视剧的剧情和台词高度关联。不少网友猜测双方已经联名,但品牌客服称未查询到相关活动;剧方工作人员也明确表示没有联名,仅是商家自身的营销行为。舆情发酵后,沪上阿姨已将相关产品下架。 有律师认为,此举大概率不构成著作权或商标侵权,主要风险可能在不正当竞争层面。...
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