金吾财讯 | 麦当劳（MCD）宣布在其美国全美菜单中首次正式引入能量饮料品类，首款主打产品为“红牛龙莓能量饮料”。该产品由红牛、蓝莓风味及冻干火龙果碎调配而成，同时提供基于无糖红牛的低糖版本以及8.4盎司的单罐装标准红牛。此前，麦当劳已在部分美国本土门店进行了前期试点测试，鉴于消费者反响热烈，公司决定迅速将该品类推广至全美市场。摩根士丹利指出，能量饮料品类的成功引入或将成为投资者衡量麦当劳今年下半年业绩增长的重要“关键变数”。市场普遍认为，麦当劳此举旨在瞄准下午咖啡因需求高峰期，与星巴克、Dutch Bros等特饮及咖啡连锁品牌竞争，吸引年轻消费群体。
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