美国运通(AXP)与圣安德鲁斯老球场信托达成合作 强化高尔夫与高端体验布局

金吾财讯
Aug 19

金吾财讯 | 美国运通(AXP)宣布,与“高尔夫之乡”苏格兰圣安德鲁斯老球场信托达成跨界战略合作,正式成为这一世界知名高尔夫圣地的官方支付合作伙伴。根据合作协议,指定国家和地区的美国运通白金卡及百夫长黑金卡持卡人,可参与由信托基金管理的专属申请流程,有机会抽签预订2027年圣安德鲁斯球场的打球套餐,其中包括拥有600多年历史、曾30次举办英国公开赛的经典老球场。据介绍,此次合作不仅延伸了美国运通在NFL、一级方程式(F1)、温网及美网等领域的全球顶级体育赞助版图,还进一步结合了其在苏格兰当地近20家顶级酒店的旅游生态,深化其在高端支付与体验式消费领域的竞争壁垒。圣安德鲁斯老球场信托方面也表示,此举将帮助其进一步拓展国际高尔夫受众,同时继续将收益反哺于球场设施的保护与运营。

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