苹果同意改App广告追踪规则 德国结束反垄断调查

格隆汇
Aug 18
德国反垄断机关联邦卡特尔局(Federal Cartel Office)表示,苹果公司将修改规范App开发商利用iPhone和iPad个人资料精准投放广告的规则,因此将结束对其历时多年的调查。 德国当局认定,苹果的“App追踪透明度”架构,让自家App享有比第三方开发商更有利的同意提示,或违反竞争法规。果接获裁定后,须在4个月内落实相关变更,承诺有效期7年。 据相关承诺,第三方App的同意弹出视窗须重新设计,并移除可能劝阻使用者同意的文字与符号,且在视觉和语言上保持中立。第三方App业者将有更大弹性,可把苹果要求的同意请求与其他资料保护同意提示合并。 苹果表示,变更将适用于几乎所有欧盟国家,且公司已应主管机关要求,调整同意提示的文字与设计。

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