Alibaba Group (HKG:9988) has launched a beta version of its new AI music-generation model called HappyShrimp 1.0, according to a press release on Monday.

The model, developed by Alibaba's Token Hub business group, converts texts to "a fully produced song" containing melody, arrangement, lyrics, and vocals, the Chinese tech company said.

"HappyShrimp 1.0 allows users to generate complete tracks from a single prompt, whether based on an emotion, a story concept, or a target genre," Alibaba said, noting that the model can produce tracks across genres like Chinese style, pop, R&B/soul, hip hop, rock, funk, electronic, classical, and jazz.

The company did not disclose how it plans to monetize the music model. HappyShrimp 1.0 would likely rival AI music startups like Suno and Udio, as well as Google's MusicFX and Meta's AudioCraft.

The launch expands Alibaba's generative AI offerings into the audio sector, further boosting its Cloud business. In the fiscal year ended March 31, Alibaba Cloud's external revenue growth accelerated to 40%, with AI-related products making up 30% of the total.

Earlier this month, Alibaba Cloud launched Qwen3.8-Max, which it described as its "largest and most capable flagship model to date." The model features 2.4 trillion parameters and supports a context window of up to 1 million tokens.

"Alibaba's full-stack AI investments have progressed from incubation to commercialization at scale," Alibaba CEO Eddie Wu said in May.

At the time, the company said it expects AI model and application services annualized recurring revenue to top 10 billion yuan in the June quarter and 30 billion yuan by the end of the year.

Alibaba expects AI-related product revenue to surpass 50% of Cloud Intelligence Group's total external revenue to become the unit's primary growth driver.

In March, Wu said Alibaba aims to surpass $100 billion in combined cloud and AI external revenue over the next five years.