【卢伟冰称内存涨价超出团队预料】近日小米集团合伙人兼总裁卢伟冰在接受采访时坦言,其实小米早在去年就已经预判到内存成本的上涨会是长周期趋势,后续涨幅也会逐步拉大,但坦率来说,去年第四季度到今年第一、第二季度的这波猛涨,幅度之夸张还是完全超出了团队之前的预料。 面对居高不下的内存采购成本,小米不会选择简单粗暴地把这部分额外压力全部转嫁给消费者,接下来团队要做的核心动作,就是重新梳理全价位段的产品线架构,从底层重新定义每一款新品的配置组合,而从规划、打磨到最终落地上市,整个流程注定会需要比较长的周期,不会仓促应对成本波动推出体验缩水的产品。
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