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(来源:财闻)
8月17日,财闻据路透社消息,德国联邦反垄断局周一宣布,苹果(AAPL.US)已作出具有约束力的规则调整,结束了双方围绕应用跟踪透明度框架(ATTF)的争议。
苹果将统一iPhone、iPad上的用户授权询问逻辑,取消第三方应用弹窗里带引导性的威慑图标和措辞,允许广告服务商合理关联相关授权请求,相关调整后续将覆盖几乎全部欧盟国家。
此前德国监管机构认定,苹果的ATTF规则存在“自家松、第三方严”的差别对待,Meta(META.US)等依赖定向广告的企业长期抗议该规则大幅抬高了精准获客成本。目前法国、意大利已就同类问题对苹果合计罚款2.5亿欧元,波兰的相关调查仍在推进中。
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