东方甄选主播团队计划扩充至超百人

格隆汇
Aug 22
8月21日,东方甄选公布2026财年业绩,公司总营收为57亿元人民币,同比增长29.8%;经营利润为6.6亿元,相比去年同期增长703.7%,实现扭亏为盈。面向2027财年,东方甄选表示将在自营产品、线上线下渠道等多方面发力,并持续扩展主播团队。自营产品的开发模式将全面升级,搭建完整自营产品矩阵。公司将全球化前瞻布局作为中长期核心战略,并将分阶段落地海内外双向产品布局。此外,自动售货机项目已在全国不同区域布局100多台自动售货机,并在26个城市落地运营,目前主要集中在新东方校区。2027财年,在客户服务领域,公司将于全部服务场景部署AI工具来提升效率,依托大模型驱动销售转化重构现有流程。

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