去年的外卖补贴大战如火如荼,各大平台被相关部门约谈后市场似乎平静了一段时间,就在近期,发生“星巴克因平台优惠被打到瑞幸价”事件,表面看似平静的“外卖江湖”又暗潮涌动。 第一财经记者近期多方调研了解到,不少餐饮、茶饮、零售等实体店都认为“外卖不能停”,但需要把控比例,有些企业调低了外卖比例以提升利润、有些则将外卖等即时零售作为引流渠道打整体营销,对于商家和平台而言,如今的外卖市场已不再是简单比拼...
Source Link去年的外卖补贴大战如火如荼,各大平台被相关部门约谈后市场似乎平静了一段时间,就在近期,发生“星巴克因平台优惠被打到瑞幸价”事件,表面看似平静的“外卖江湖”又暗潮涌动。 第一财经记者近期多方调研了解到,不少餐饮、茶饮、零售等实体店都认为“外卖不能停”,但需要把控比例,有些企业调低了外卖比例以提升利润、有些则将外卖等即时零售作为引流渠道打整体营销,对于商家和平台而言,如今的外卖市场已不再是简单比拼...
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