黄金消费迎旺季 小克重产品成新宠

智通财经
11 hours ago
【黄金消费迎旺季 小克重产品成新宠】黄金消费市场正在迎来传统旺季。记者线下走访多家金店发现,在近日金价高位运行的背景下,消费者的购买偏好正在悄然发生变化,与年初的大克重金条受追捧不同,轻量化、小克重黄金产品逐渐成为市场新宠,黄金消费呈现“克重下降、需求不减”的特征。近期,多家金店借七夕消费热度推出促销活动,吸引消费者选购黄金饰品。记者在北京某商圈走访发现,周大福推出定价黄金饰品9折起优惠,老凤祥推出计价黄金饰品每克减80元优惠,潮宏基则推出定价黄金饰品单件8.5折、两件8.3折优惠。“趁着七夕促销活动,近期不少年轻消费者到店为自己选购小克重的IP联名款黄金吊坠、手链;其中,线条小狗、三丽鸥系列较受欢迎。”潮宏基的一名店员透露。

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