港股异动 | 微博-SW(09898)再跌超5% 机构指宏观和竞争或对下半年广告业绩带来压力

智通财经
6 hours ago

智通财经APP获悉,微博-SW(09898)再跌超5%,截至发稿,跌4.51%,报54.05港元,成交额1146.71万港元。

消息面上,微博近日发布的二季度财报显示,总营收4.54亿美元,同比增长2%,其中广告营收3.81亿美元,同比下降1%。二季度调整后运营利润1.25亿美元。用户方面,截至二季度末,微博的月活跃用户达到5.61亿,日活跃用户2.54亿。

广发证券发布研报称,因宏观和竞争导致广告收入仍承压。分行业来看,汽车行业预计保持增长势头,互联网应用持平或微增,但手机行业投放审慎,需观察九月苹果发布会后市场反应;电商及本地生活因去年外卖大战带来较高基数,而今年竞争减弱导致投放同比下降,预计手机和本地生活行业的表现对26Q3广告业绩带来向下压力,预计26Q3 广告收入按恒定汇率同降7%,按美元货币计同降3%。

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