修得再豪华也敢进!从1家到30家,蜜雪冰城如何重写“旗舰店经济”?

时代周报
Aug 21

从重庆长嘉汇购物公园1200平方米的蜜雪独栋建筑,到南京夫子庙2000平方米的全球最大旗舰店,巨型雪王雕塑正在全国约30个核心城市的核心商圈相继亮相。  2025年1月,蜜雪冰城在郑州总部楼下开了第一家旗舰店——彼时,这更像一场内部实验:卖限定口味冰淇淋,试水雪王IP毛绒玩具、水杯、茶包等周边文创。但开业后人头攒动的盛况,远超先前预期。短短18个月,这套模式已被复制至重庆、南京、杭州、广州、昆明等...

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