告别包裹量内卷,东南亚消费分层:Lazada押注品牌阵地,与Shopee、TikTok赛道分化,博弈加剧

每日经济新闻
Aug 21

“东南亚的消费是在分层的。”8月20日,阿里巴巴旗下东南亚电商平台Lazada跨境总经理刘威对包括《每日经济新闻》记者在内的媒体表示,现在东南亚市场已经完全不一样了。  几年前不少中国商家出海,主打价格竞争,数据线、基础款化妆品都是典型代表。但是现在,据刘威观察,同样是数据线,消费者会优先选择快充款;化妆品也越来越看重IP联名等附加价值。  品牌方也注意到了这一趋势。  周大福珠宝集团电商总经理...

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