近期,奔驰中国正式设立 GTM(GotoMarket,市场进入策略)部门的消息,在汽车行业引发广泛讨论。 不同于以往车企局部人事调整,这是传统跨国豪华车企首次在中国市场设立命名为 GTM 的专职部门,也标志着从自主品牌新势力兴起的 GTM 全链路机制,开始向传统车企、豪华品牌渗透扩散。 近期《中国经营报》记者就上述话题深入采访了主机厂、市场调研机构以及多位终端汽车产业人士。业内人士认为,在 ...
Source Link近期,奔驰中国正式设立 GTM(GotoMarket,市场进入策略)部门的消息,在汽车行业引发广泛讨论。 不同于以往车企局部人事调整,这是传统跨国豪华车企首次在中国市场设立命名为 GTM 的专职部门,也标志着从自主品牌新势力兴起的 GTM 全链路机制,开始向传统车企、豪华品牌渗透扩散。 近期《中国经营报》记者就上述话题深入采访了主机厂、市场调研机构以及多位终端汽车产业人士。业内人士认为,在 ...
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