【券商聚焦】中信证券:ESG成为消费决策重要参考 社会责任带来品牌差异化竞争力

金吾财讯
Aug 21

金吾财讯 | 中信证券表示,当前国内消费增长呈现弱复苏下的结构分化,在性价比之外,该机构认为具有社会责任亮点表现的企业或产品具有差异化竞争优势。居民收入、教育水平提升推动精神需求与公益意识增强,新生代尤为看重企业价值观与社会责任实践,ESG表现已成为重要的消费决策依据之一,价格水平较低的日用消费品领域企业社会责任溢价效应尤为明显。坚持长期、真实、透明开展社会责任实践的企业更易构建品牌护城河与差异化竞争力。随着A股上市企业ESG报告披露常态化,海量环境与社会维度的公开信息也为投资者挖掘优质价值标的、研判企业社会责任实力创造了便利条件。

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