金吾财讯 | 中信证券表示，全球宝可梦卡牌市场经过近三十年发展，已经由面向儿童的竞技产品成长为融合竞技、收藏和社交属性的全球化消费品。复盘海外市场发展路径，该机构认为，持续的IP内容供给、稳定的产品体系、完善的渠道网络以及成熟的二级市场基础设施，是推动市场长期增长的核心因素。中国市场目前正处于从产品导入向生态建设过渡阶段，未来增长将更多依赖渠道渗透、用户运营和交易体系完善。具备头部IP合作能力、渠道分发能力、赛事运营能力以及二级交易生态布局能力的企业，更有望分享中国TCG市场扩容和宝可梦卡牌消费升级带来的长期红利。
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