工信部:着力提升中国消费品牌影响力

智通财经
Aug 26
【工信部:着力提升中国消费品牌影响力】工业和信息化部副部长辛国斌8月26日在国新办举行的新闻发布会上表示,“十五五”时期,要着力提升中国消费品牌影响力。我们供给能力很强,但是品牌影响力一直是我们一个短板,所以在“十五五”时期,我们要在这方面下更大力气。我们将组织开展中国消费名品百名推荐官、百集微纪录片、百部AI漫剧、百条体验路线等“四个一百”传播推广行动,生动讲述名品背后的品质匠心和技术工艺。俗话说,“金杯银杯不如老百姓的口碑”,我们欢迎广大消费者积极参与、贡献力量。这项工作是需要全社会共同来推进、共同来参与,共同来传递中华优秀传统文化,不断提升中国消费品牌的国际知名度和美誉度。这一点我们是要有信心的。

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