农业农村部:深入实施“数商兴农”和“互联网+”农产品出村进城工程

智通财经
Aug 25
【农业农村部:深入实施“数商兴农”和“互联网+”农产品出村进城工程】农业农村部印发《全国农产品产地市场体系发展“十五五”规划》。其中提到,培育农产品消费新业态。丰富消费场景,推动农产品消费融入文化旅游、体育赛事等领域,扩大绿色优质农产品消费。深入实施“数商兴农”和“互联网+”农产品出村进城工程,引导平台企业下沉乡村,拓宽线下线上融合渠道,推广电商直采、社区团购等模式,促进农产品网络销售。鼓励农产品批发市场、商超企业等探索开展农产品首发、首展等促销活动。鼓励开展“个性定制+即时物流”、“预售+集采集配”等新模式。培育丰收市集、优质农产品体验店等业态,营销推广特色优质产品。

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