（来源：黑龙江日报）

转自：黑龙江日报

本报讯（记者马智博）日前，百年中央大街商业活力再度升级，名创优品旗下两家店——MINISO FRIENDS东北三省首店、MINISO LAND中央大街店双双亮相。全新沉浸式场景、多元热门IP体验、游乐式消费模式，让老牌商业街碰撞出新潮消费风尚，为城市文旅商业发展注入全新动能。

全新落地的MINISO FRIENDS店落座中央大街百盛购物中心，是名创优品品牌战略升级后的全新标杆店态。店内集结迪士尼、哈利·波特、Chiikawa、三丽鸥等一众全球顶流IP，品类丰富、场景精致，同时首发亮相品牌原创艺术家IP“CHOUCHOU”，以高颜值好物、沉浸式体验，打造适配冰城青年的潮流生活新地标。

位于中央大街的MINISO LAND主题乐园式千平米旗舰店同样亮点纷呈。店内布局清晰、分区明确，美妆集合、时尚饰品、潮玩手办等专区有序排布。门店打破传统购物模式，将休闲游乐、网红打卡、潮流消费深度融合，实现“购物即游玩”的全新消费体验。

顾客选购商品。本报记者 马智博摄

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