新华财经上海9月4日电(谈瑞)在不动产业务中,长租公寓曾被认为是最难赚钱的业务之一。如今,情况正在发生变化:长租公寓赛道参与者持续扩容,除万科泊寓、龙湖冠寓等房企系,各地城投、安居集团等地方国资系,自如、魔方公寓等市场化专业运营商以外,以华住、锦江为代表的酒店派系正在密集入局。 无论是本土酒店龙头,抑或是是国际酒店巨头,纷纷通过新品牌发布、产品矩阵扩容、渠道入口搭建等方式切入长租市场,试图将酒店...
Source Link新华财经上海9月4日电(谈瑞)在不动产业务中,长租公寓曾被认为是最难赚钱的业务之一。如今,情况正在发生变化:长租公寓赛道参与者持续扩容,除万科泊寓、龙湖冠寓等房企系,各地城投、安居集团等地方国资系,自如、魔方公寓等市场化专业运营商以外,以华住、锦江为代表的酒店派系正在密集入局。 无论是本土酒店龙头,抑或是是国际酒店巨头,纷纷通过新品牌发布、产品矩阵扩容、渠道入口搭建等方式切入长租市场,试图将酒店...
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