罗兵咸永道料未来五年香港娱乐及媒体行业收入年均增长3.7%,稍高于全球

路透中文
Sep 03
BRIEF-罗兵咸永道料未来五年香港娱乐及媒体行业收入年均增长3.7%,稍高于全球

罗兵咸永道(PwC):

* 预计香港娱乐及媒体行业收入将由2025年的130亿美元稳步增长至2030年的150亿美元,复合年增长率为3.7%,略高于同期全球平均3.4%的预期增幅

* 数码化加速正推动香港娱乐及媒体行业增长,其中OTT串流影片料将成为增长最快的领域,2025至2030年复合年增长率达6.8%,超越互联网广告(复合年增长率6.5%)

* AI(人工智能)已广泛应用于行业的各个层面,既提升现有业务效率,亦带动进一步增长

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