【曝iPhone 18 Pro内存成本暴涨400%】存储器价格自 2025 年下半年起进入超级上行周期,对新机成本冲击剧烈。TrendForce 称,以 Pro 256GB 机型为例,2026 年第三季的存储器成本较去年同期增加近 400%,尽管苹果积极展开对其他零部件的议价,但仍难有效缓解整体 BOM成本压力。 面对居高不下的成本压力,苹果上调终端售价已势在必行。然而,考量全球宏观经济疲软、消费性支出趋于保守,加上逆势扩大既有版图的战略考量,TrendForce 集邦咨询研判苹果此次将采取较温和的调价机制,预估新机涨幅将控制在 10%-20% 之间,通过适度让利以维系市场份额。
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