【券商聚焦】中信建投:上半年电动两轮车行业承压 竞争分化

金吾财讯
Sep 02

金吾财讯 | 中信建投表示,2026H1电动两轮车内销2825.2万辆,同比-12.6%。受前期国补需求透支、新国标落地抬升成本、国补退潮三重因素拖累行业走弱。Q1为调整底部,Q2降幅收窄,7-9月旺季叠加低基数是重要验证窗口,行业系统性修复需等待2027年新国标适应期结束。该机构指,竞争格局显著分化,新势力抢夺份额,电摩成为核心增长赛道。CR3维持58.1%高位,尾部品牌加速出清。二线品牌普遍收缩。传统头部采取量缩价升策略,新势力以价换量;产品 “自转摩” 趋势明确,电摩高速增长;新势力快速拓店,但单店产出被稀释。盈利整体承压,Q2出现修复拐点,企业盈利质量分化明显。六家上市公司净利全部下滑,Q1是盈利底部,Q2修复斜率呈现新势力>头部>二线。单车盈利分化为新势力毛利受损、企业费用刚性摊薄、成本传导能力强弱三类。行业现金流普遍恶化;多数企业累库,部分企业应收账款抬升。

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