集邦咨询:存储器推升成本 预计iPhone 18系列定价涨幅将落在10%-20%

智通财经
Sep 03
【集邦咨询:存储器推升成本 预计iPhone 18系列定价涨幅将落在10%-20%】智通财经APP获悉,TrendForce集邦咨询发文称,存储器价格自2025年下半年起进入超级上行周期,对Apple新机成本冲击剧烈。面对居高不下的成本压力,Apple上调终端售价已势在必行。然而,考量全球宏观经济疲软、消费性支出趋于保守,加上逆势扩大既有版图的战略考量,集邦咨询研判Apple此次将采取较温和的调价机制,预估新机涨幅将控制在10%-20%之间,通过适度让利以维系市场份额。至于备受瞩目的首款折叠手机Fold系列,不仅带来折痕优化的技术突破,更兼具首代产品的定价指标意义,预估起始售价将落在2,099至2,299美元之间,更高配置更不排除突破3,000美元大关。

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