【AI虚拟人方桃子广告报价超20万元】AI短剧让虚拟女主方桃子走红，单条广告报价一度冲到20多万元。不少真人明星也开始主动把自己的形象交给AI。虚拟人，正在从屏幕里的一个“角色”，变成一门可被市场标价的生意。 一部爆款AI短剧，让虚拟角色方桃子拥有“明星光环”。随着剧情传播，人气上涨，商单也随之而来——平台数据显示，她的广告报价区间一度达到16.8万元至25.8万元。方桃子并非个例。AI短剧男主段宴也开启与电商平台的合作，几档AI选秀节目依靠虚拟人设、粉丝互动持续制造话题，虚拟角色承接商单，正从个案演变为普遍现象。 虚拟人接商单代言，但这条新赛道并非一帆风顺。方桃子以“虚拟代言人”身份为美瞳产品宣传，称“戴了一天都很舒服”，随即引发争议——作为虚拟角色，它并没有真实佩戴体验。相关广告很快下架，市场监管部门也已介入调查。上海市联合律师事务所律师刘明辉表示，数字分身对外传播的信息，如果造成他人权益损害，相应侵权责任或将由背后主体承担。
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