从“产品出海”到“创新出海” 中国企业加速拓展全球市场

格隆汇
Sep 06
据央视财经,2026年柏林国际消费电子展正在进行。本届展会上,中国企业带来的不只是更多产品,也包括更加多元的出海方式。 据介绍,中国电商“出海四小龙”今年是首次亮相展会,带来多家中国品牌集中展示创新产品。一款仿生扑翼飞行机器人,相比传统旋翼无人机,在噪音、安全性和气流适应性方面更有优势;熟悉的春晚熊猫也来了现场;AI智能眼镜,则可以通过语音完成点外卖、订酒店、叫车等操作。从机器人、3D打印到智能出行,中国科技企业正以更加丰富的产品形态进入欧洲市场。而跨境电商成为中国品牌触达海外消费者的重要渠道。对于已经具备全球市场基础的中国企业来说,“创新出海”则体现在技术应用边界的不断拓展。

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